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AroundWire Social Marketplace Platform

AroundWire Social Marketplace Platform

AroundWire is a full-featured platform that serves both service providers and customers. Here's what we delivered:

The Challenge

When we started working on AroundWire, the goal was clear but ambitious: build a platform that would connect service providers with customers across the United States. But this wasn't just another marketplace. The vision was to combine the power of e-commerce with social networking, creating a space where professionals could not only sell their services but also build relationships, reputation, and community.

This was a multi-year project that would test our team's ability to handle complex technical challenges while keeping the user experience simple and intuitive.
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A Complete Marketplace System

We built a multi-category listing system that allows service providers to showcase their offerings. Users can search and filter through services, but what makes it special is the interactive map feature. We integrated geolocation services so customers can discover local providers near them, making the connection between buyers and sellers more natural and immediate. The pricing system we developed is dynamic, adjusting based on user reputation and activity. This required complex business logic that rewards active sellers with lower fees and better visibility.

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Real-Time Communication and Transactions

One of the most technically challenging parts was building the messaging infrastructure. We created a real-time communication system that lets buyers and sellers talk directly, negotiate, and finalize deals. The platform handles the entire transaction flow: from initial contact through invoicing, payment processing, and offer management. We also built flexibility into the payment system. Users can process payments through the platform's integrated gateway, or they can arrange direct payments. This gave us interesting technical challenges around tracking reputation and managing fees for different transaction types.

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Social Networking Features

Unlike traditional marketplaces, AroundWire has a social layer. We implemented user profiles with verification systems, activity feeds where users can share content, and a partner/connection system that lets professionals network with each other. These features transform the platform from a simple transaction tool into a community.

The Technical Stack

We chose our technologies carefully to handle the platform's complexity:

Frontend Tech

Angular, React, RxJS for dynamic and responsive UIs.
Angular
React
RxJS
TypeScript
NextJS
Tailwind

Backend Architecture

Java, Spring, Express, Node.js for fast and reliable backends.
Node.js
Java
Spring
Express
Keycloak

Data Management

PostgreSQL, MongoDB, Redis for powerful data management.
PostgreSQL
MongoDB
Redis
Kafka

Third-Party Integrations

Stripe Payment gateway integration for secure transaction processing

Google Maps API for location-based features

Email notification systems

Mobile app APIs for the Android application

Mixpanel analytics integration for user behavior tracking

Mandrill email API integration for transactional email delivery

Capacitor integration for iOS/Android mobile app development

Technical Challenges We Solved

01

Scaling Real-Time Features

Building a messaging system that works smoothly for thousands of users required careful planning. We implemented WebSocket connections, optimized database queries, and used Redis for caching to ensure messages are delivered instantly without overloading the servers.

02

Complex Reputation System

We developed a custom scoring system that tracks user activity, transaction history, and feedback. This score affects everything from search rankings to fee structures. The challenge was making it fair, transparent, and resistant to gaming while keeping calculations fast.

03

Multi-Platform Consistency

Developing for web and mobile meant ensuring consistent behavior across platforms. We built robust APIs that serve both environments and created comprehensive testing procedures to catch platform-specific issues early.

04

Security and Verification

With financial transactions and personal data involved, security was critical. We implemented user verification systems, encrypted sensitive data, secured all API endpoints, and integrated multiple layers of authentication and authorization.

05

Email Template System with Dynamic Content

AroundWire sends various emails, including transaction confirmations, message notifications, profile updates, and marketing communications. We built a templating system that generates personalized emails based on user data and actions. The challenge was creating maintainable templates that work across different email clients while pulling dynamic content from multiple databases.

06

Geospatial Search Optimization

AroundWire's map-based discovery required efficient geospatial queries across thousands of providers, delivering instant results. We implemented spatial indexing using Pelias and Solr to handle location-based searches with multiple filters (category, price, reputation). The system calculates distances in real-time and updates as users pan and zoom across the map.

The Results

AroundWire successfully launched in May 2024. The platform is now serving service providers across multiple U.S. states, with active onboarding in Nevada, California, and Arizona. The Android mobile app is live on Google Play, and the platform continues to grow. The project secured $2.5M in funding, validating the technical and business approach we helped build.

What We Learned

This project pushed our team to handle everything from real-time infrastructure to complex business logic, from social features to secure payment processing. We worked with multiple databases, integrated various third-party services, and built both web and mobile solutions.Most importantly, we learned how to balance technical complexity with user simplicity. The platform handles sophisticated features behind the scenes while presenting a clean, intuitive interface to users.Working together over multiple years, we delivered a platform that handles thousands of users, processes real payments, and continues to scale.
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